Planning / OMNI Journal
How fast can new ad creative be produced?
Last updated
At OMNI, first ads arrive within 48 hours. A clear brief, usable product assets and timely feedback help keep production moving. Agree the scope and timing at the start, particularly for complex work.
Written by Aleksandar Ranisavljevic (co-founder)
What happens before production starts?
The studio needs to understand what you sell, who you want to reach and what the ad should say. Product images, brand guidelines, approved claims and the intended placements give the team a practical starting point.
Missing assets or an unclear offer can create more delay than the edit itself. Bring together the source material and flag any launch deadline in the first conversation.
Are first ads the same as final delivery?
Not necessarily. First ads give you something concrete to review. Feedback, revisions, approvals and additional placement exports can affect the final delivery schedule. Confirm what is included and when you need the approved files.
A complex demonstration, additional source footage or new requirements may change the scope. It is better to agree that early than to rush a product detail or publish an unapproved claim.
How can I keep feedback moving?
Choose one person to gather feedback from your team. Separate factual corrections from preferences, and describe the issue rather than sending conflicting instructions.
- Check product accuracy and approved claims first.
- Collect feedback in one agreed place.
- Refer to the specific scene, line or frame.
- Confirm the final placements before export.