Beverage / CPG
Vita Coco | Spec
Format
Vertical product video
Audience
Beverage and convenience shoppers
Status
Product ads
Services Provided
Creative DirectionProduct VideoOn-Screen CopyStatic Ads
The Concept
One product frame doing the work: condensation on the carton, a fresh coconut beside it, and a short line of copy that lands in the first second.
Creative Direction
Bright blue backdrop, hard sunlight, tight vertical framing, and one bold line of on-screen copy, built to hold up in square placements too.
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